Bespoke Brand-Powered VR Content and Multi-User VR Destinations On Tap
LOS ANGELES, Calif. - (June 8, 2015) Landmark Entertainment Group, accomplished designers and producers of highly-technical themed entertainment attractions such as Universal’s “Kongfrontation,” “Terminator 2 3D,” “Jurassic Park: The Ride,” and “The Amazing Adventures of Spiderman 5D,” have begun applying their more than three decades of experience delivering projects for entertainment, gaming, and hospitality clients, to creating proprietary and brand-powered both in-home and out-of-home virtual reality destinations.
Led by THEA winner, Tony and Grammy Award nominee, and former Walt Disney creative producer and designer Tony Christopher, Landmark Entertainment Group has a rich legacy of producing ground-breaking entertainment projects for global audiences. Landmark’s concept, design and production credits encompass theme parks and the attractions within them, Las Vegas casinos, luxury resorts, Broadway shows, and television series, as well as digital and interactive experiences. With more than 100 completed major projects and counting, Landmark Entertainment Group has been a trusted partner for the biggest global entertainment brands, including Universal Studios, Warner Bros., Paramount Parks, Caesars Palace, Sanrio Company, The Venetian Las Vegas and Mattel Toys.
Along the company’s evolution from live entertainment, theme park and casino design and production to creating in-home virtual reality destinations, Landmark Entertainment Group has developed the creative and design concept for the L.I.V.E. Centre™ (Landmark Interactive Virtual Experience), a “mixed reality” entertainment destination. Fusing art, culture and retail with virtual reality, augmented reality and themed architecture and design, the L.I.V.E. Centre™ attractions will include an interactive museum, a virtual zoo and aquarium, a digital art gallery, a live entertainment stage, an immersive movie theatre and themed experience retail. In partnership with a consortium of Chinese investors, the first L.I.V.E. Centre™ is expected to break ground in China within the next 12-18 months.
“The majority of what exists in the virtual reality market today is short-form content, whereas our goal is to work with brands to create long-form virtual reality entertainment destinations. What we’re creating is the equivalent of taking your family to a theme park for a day, and enjoying that experience so much, that you want to repeat it over and over again – the only difference is that the experience will happen in the virtual world,” said Tony Christopher, CEO and Founder of Landmark Entertainment Group. “We have a great legacy of work that attracts millions of people to physical locations where they have unforgettable experiences, and for the last 14 months we’ve been applying Landmark’s unique creative and strategic approach to the new virtual reality business as well.
With a recent infusion of funding from Chinese investors, Landmark Entertainment Group is well on its way to building its first in-home and its first out-of-home virtual attractions.
ABOUT LANDMARK ENTERTAINMENT GROUP
Landmark Entertainment Group is an internationally renowned entertainment and design and production company that has created some of the world’s most illustrious and technically advanced entertainment attractions since its inception in 1980. Based in Los Angeles, California, Landmark’s mission is to conceptualize, design and bring to life innovative forms of traditional, digital and experiential entertainment for global audiences. For more than three decades, Landmark has applied the most sophisticated technologies to create theme parks and attractions, casinos and resorts, live and television shows, toys, as well as digital and interactive media properties with some of the world’s biggest brands. Landmark Entertainment Group’s production and design credits encompass successful entertainment attractions such as Universal’s “Kongfrontation,” “Terminator 2 3D,” “Jurassic Park: The Ride,” and “The Amazing Adventures of Spiderman 5D,” as well as Broadway productions and national theater tours such as “The Rolling Stones: Bridges to Babylon,” “Jekyll & Hyde,” “Ghostbusters Live Stage Spectacular,” “Jesus Christ Superstar 20th Anniversary National Tour,” and many more, representing over $5 billion in entertainment development over the company’s history. This wealth of experience has positioned Landmark perfectly for its foray into virtual reality, taking audiences from the world’s greatest physical attractions into the world’s first virtual destinations; a journey into immersive, entertaining, visually and intellectually stimulating virtual destinations filled with endless wonder, surprise and adventure.